Today Pain, Tomorrow Gain

Today Pain, Tomorrow Gain

Markets will increasingly begin to focus on the prospects for the second half and beyond as we approach the summer, but the shape of recovery will depend on a number of factors.

The good news is that we enter this period of macro weakness with low inventory levels and capex below trend levels.
Michael Browne

Using the National Health Service (NHS) pandemic analysis papers, we see that a virus spreads through a population until it reaches a 20 to 40% infection rate, peaking 7 weeks after the start and falling to very low levels 7 weeks after that. It does not disappear but by then the impact on a given community of infection or immunity is clear.

This timeline appears broadly accurate when looking at the statistics from China and in particular Wuhan and the Hubei province. In Europe, there may well be containment, but on a 7-week-to-peek basis our peek will be mid-April and the all-clear in late May. As such, we need to discount for a period of increasing uncertainty and lowered business activity up until the end of May. The fact that the peek period will now be over the Easter break is helpful for manufacturing, as it’s a natural period of shut-down, and conversely unhelpful for services as the holiday period means enhanced consumer spending.

The reaction of corporates and fiscal authorities becomes key. The impact of a quarter of ‘infected’ growth is likely to produce some short, but ferocious, shut-downs. Governments are showing that they are prepared to quarantine towns and cities to prevent spread, but this is likely to merely delay disruption by a few weeks. The precipitous PMI drop in China is showing us the logical progression, with that data being collected at the height of disruption. As such, it is an indication of how bad it could be, but not the shape of the recovery.

The shape of the recovery will depend on a number of factors:
Capex and inventory levels into the downturn

The good news is that we enter this period of macro weakness with low inventory levels and capex below trend levels. Into the oil price induced global slowdown in 2015, inventory levels were high whilst oil & mining industry capex was huge therefore these were aggressively slashed. The weak economies of Europe and China during 2019 coupled with weak raw material prices incentivised businesses to delay inventory purchases. Currently we are seeing companies report some lengthening of supply lines whilst simultaneously consuming their limited inventories. Based on this, once economies gain traction again, we expect to see a rebuild in inventory of components and working in progress. This points to a sharp V-shaped bounce towards the summer commencing in China.

Workers speed of return

The speed with which the labour force can return is vital. Much will depend on the timing of the employer’s decision to reopen and the power they have insist upon their workforce’s return. It would be reasonable to suggest that there would be a lag in the return to work in Europe, where the Unions will be part of the decision-making process. This would potentially delay any traction of a recovery until June.

Consumers return to norms and pent-up demand

The consumer will likely resume normal purchasing when confidence levels start to rise. Initially there may be a relief surge with spending higher than normal. Cuts in taxes and interest rates would be a significant help, but most importantly the return to normality of the work and school day is key. If a normalised summer holiday season occurs, then after a quarter of lost earnings (especially for the travel, hotel, luxury, fashion and entertainment industry) a return to normal levels of demand will occur.

Will banks be sympathetic with impacted businesses

Even without the direction of local governments and monetary authorities, banks are likely to act with kindness and forbearance for now. Clearly the statements from the Bank of Japan, the US FED and the Bank of England support this. Banks may well see lower income for a couple of quarters, and some customers closing. They will not be allowed to exacerbate the downturn or hinder the recovery.

How large will monetary and fiscal action be

Fiscal action is yet to be seen. Post Brexit UK is already planning a significant fiscal boost, and this may be accelerated under the cover of a viral aid package. Germany, and others, may then follow suit. It’s hard to quantify, but measures announced in Italy already amount to 0.2% of GDP. We could see overall fiscal boost to GDP on average by 0.5% over the next 2 years.

What will the long-term impacts be

There will be a slightly higher level of goods and materials held by industry and a significantly higher level by the consumer, principally of essentials. There has already been a significant shift to onshoring production, in particular by the USA and this will accelerate. The drive for security of supply by finding different geographic suppliers will continue and some levels of extra investment will be needed to achieve this.

The long-term impact on consumer confidence will be interesting; stockpiling in the larder, nervousness of public transport and travel in general will eventually fade. But there will be a significant increase in awareness and consumers will be quick to react negatively to any follow on infections or even rumours. A permanent revolution in areas such as reducing business travel is unlikely, we have seen travel bans imposed by businesses before during the Great Financial Crisis (GFC) or European financial crisis and they have had little lasting impact. Politically any government that has been seen to hide the truth will probably be punished. There will clearly be a demand for higher levels of central health spending and preparedness. The US elections, in particular, will be a test case. Europe, except for Italy, with its quieter political calendar in 2020 will be more stable.

What are we doing

We are focusing on the time-line of how this plays out globally and how each industry is affected, it is longer than most realise. The vigour of the recovery will be defined by monetary and fiscal action, those that say Europe is toothless are already being proved wrong.

Markets, valuations and prospects

Equity markets have moved to discount a significant cut to European earnings. We have long argued that European earnings see cuts of around 10% in a normal year. This year will be far deeper, loaded to the first half. Markets will increasingly begin to focus on the prospects for the second half and 2021 as we approach the summer. As in 2016, at some point we expect to see strong outperformance from cyclicals and value.

We are focusing on the time-line of how this plays out globally and how each industry is affected, it is longer than most realise.
Michael Browne


The Bank of Japan (BoJ) is the central bank of Japan and is responsible for the yen currency.

"Brexit" is a shorthand term referring to the UK vote to exit the European Union.

Capital expenditures (Capex) , also called capital spending, is an amount spent by a company to acquire or upgrade productive assets (such as buildings, machinery and equipment, vehicles) in order to increase the capacity or efficiency of a company for more than one accounting period.

The U.S. Federal Reserve, or “Fed,” is responsible for the formulation of a policy designed to promote economic growth, full employment, stable prices, and a sustainable pattern of international trade and payments.

The Great Financial Crisis (GFC), also known as the financial crisis of 2007–08, global financial crisis and the 2008 financial crisis, was a severe worldwide economic crisis considered by many economists to have been the most serious financial crisis since the Great Depression of the 1930s, to which it is often compared.

Gross Domestic Product (“GDP”) is an economic statistic which measures the market value of all final goods and services produced within a country in a given period of time.

The National Health Service (NHS) is the publicly funded healthcare system of the United Kingdom.

A pandemic is the worldwide spread of a new disease.

Purchasing Managers Indexes (PMI) measure the manufacturing and services sectors in an economy, based on survey data collected from a representative panel of manufacturing and services firms. PMI greater than 50 indicated economic expansion; below 50, contraction.

The Bank of England (BOE) is the central bank for the United Kingdom. It has a wide range of responsibilities, similar to those of most central banks around the world.

UK is an abbreviation for United Kingdom.

USA is an abbreviation for the United States of America.


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