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Laurence
Gonzales
Author
"Cheating the Devil"

Thank you all for inviting me here. It's really a great honor to
be here with this august company. I've always thought that I would
rather be an ordinary guy bent on self-improvement than the smartest
guy in the room, because over time and through history, sooner or
later, the smartest guy in the room does something really dumb.
This got me thinking about smartness. The smartest guys at NASA
have crashed the space shuttle twice. Myron Scholes and Robert Merton
won the Nobel Prize and lost nearly $5 billion for Long-Term Capital
Management. Robert Falcon Scott was smart enough to get to the South
Pole and then failed to get back. So I tend to believe, as Forrest
Gump put it, "Stupid is as stupid does."
We all want to be smart. We're learning all this great stuff about
the brain here. The question is "How do you use the darn thing?"
I'll tell you a couple of stories, and maybe we can delve into that
a little deeper.
Back in November of 1999 at Texas A&M, the students were enacting
a tradition that goes back to the 1920s. They were making a bonfire
for the homecoming. They did this by using entire felled trees that
were stood on their ends, bound with wire, and stacked in tiers
like a wedding cake. The structure was 80 feet tall and weighed
two million pounds. The university is famous for its engineering
department among other things, and yet no one there had ever gone
to the engineering department and consulted them on how to build
this monumental structure.
They had started in 1928 with just a pile of scrap lumber, and
year by year, little by little, by an imperceptible process, it
had turned into a really complex, monumental engineering project.
The engineers in the department had even mentioned to them that,
by the way, this thing needed to be 10 times as wide as it is tall
to be stable. But the people involved in the project never stopped
and stood back and asked themselves, "What is it, exactly,
that I'm really doing here?" The answer would not have been
"I'm building a bonfire." That was the old model. But
rather, "What am I doing now?" On the morning of November
18th, the pile gave way with 70 students still working on it, and
10 boys and two girls were killed. Many of you might remember that
event. These were college students. They were the cream of the crop
of people their age in the United States. Were they stupid? No,
they were not stupid: they were very smart. The question becomes
"How can smart people do stupid things, and how might they
avoid that?
This guy named Kyle Lake, a 33-year-old pastor from University
Baptist Church in Waco, Texas, was in the middle of a baptismal
ceremony, up to his shoulders in the baptismal font, when he reached
for a microphone to address the 800 people in the congregation.
I have no doubt that Kyle Lake, who had a master's degree and had
published two books, would not have taken a bath with a hair dryer.
I think that's fair to assume. Yet, he became so familiar with this
microphone that he reached out and grabbed it without stopping to
think that it had a cord that was plugged into an amplifier that
was plugged into an electrical outlet. He was electrocuted, leaving
a widow, a five-year-old daughter and two three-year-old twins.
I'm sure also that the microphone had a warning label on it as well,
which we all do not read.
Most of our lives go on that way. We're essentially waiting around
for the right combination of forces to take us out. We're just not
aware of it. It happens all the time. You don't have to go seeking
thrills to meet this kind of fate.
One last example on this line of thinking. Robert Colla, an adult
education teacher from Ventura, California, kept a 40mm cannon shell
on his desk as a paper weight. You can all probably guess where
this is going. Last April he's sitting there in class, sees a bug
crawling across his desk, picks the shell up and kills the bug with
it. It exploded and blew his hand off. He's lucky to be alive. I
believe in luck, but I also like to have an edge. Colla never stopped
and looked at that 40mm shell in a new way and thought, "What
exactly is this thing? What are 40mm cannon shells used for?"
To him it had changed. He didn't see it that way anymore.
These people I'm talking about have a shared characteristic. They
tend not to be extremely curious about everything in their world.
They tend not to be paying deliberate attention to everything. They
tend not to learn stuff all the time-any stuff. It really doesn't
matter what you're learning, because you never know what you may
need in the future. It pays to always be learning new stuff. And
in most ways, these people are not very different from us. We're
lulled into this kind of complacency by a natural tendency of the
mammalian brain. This tendency is with us still because for eons
it was good for us and good for our survival. It's a tendency to
assume that what has happened will happen again, and that what has
not happened, never will happen. This is an assumption the emotional
system makes when it classifies stuff. It classifies our interactions
with the world and the outcomes of those interactions. If I repeatedly
grab a microphone and nothing ever happens, then I classify that
action and result. If it were to shock me the first time I grabbed
it, I would be careful the next time. But if nothing happens for
five or 10 or 20 times, the assumption will be that the microphone
is an unimportant thing that I don't need to pay attention to. It
neither feeds me nor mates with me; therefore, it goes into this
other category I don't pay attention to. This is the best system
we have, given the survival lottery that we came from.
It lumps things together into categories. For example, take the
generalization that shiny stuff is interesting. This makes a bit
of sense. Water is shiny and you need it to live. Lots of different
kinds of nice fruit tend to be shiny. We can eat those. Eyes are
shiny, and we need to notice them to know if we're looking at a
friend or foe. Healthy hair is shiny, and that tells us whether
we might mate with someone who is healthy. There's a kind of reasonableness
to the idea of "shiny stuff is good." The organism tends
to generalize. By this process, Robert Colla began to think of a
40mm shell as a paperweight, because for years it had been holding
papers down. He also assumed, unconsciously, that because nothing
bad had happened, nothing bad ever would happen. So there's this
unconscious labeling process that goes on from when we are very
little and on up through our lives, and moves us smoothly through
the world so we don't have to stop and reexamine something every
time we use it again. Obviously, if our ancestors were forced to
stop and reexamine things all the time, they would have died out
long ago.
Lots of animals work by this system. The Speckled Emperor Moth
of South Africa is an amazing creature. It's beautifully colored
in ochre, brown and gold. It looks like the shape of an animal's
face. It looks like a meat-eating animal, in fact, so that it can
frighten predators away. It even has little white highlights in
the "pupils" to make them look like they're shiny. This
wouldn't work unless the animal looking at it produced the kind
of mental models I've been talking about.
So generalization-creating and storing these mental models-provides
us with a quick reference system for what we're seeing and what
value it may have for us. Most things fall into the category called
"ignore." We just don't need to know about them. This
is the reason you can buy a picture that you think is very beautiful,
hang it on a wall, and in a few weeks you won't be seeing it at
all anymore. Unless it squeezes out supplies of food or bursts into
flame, your emotional system will just assume that it's not important.
This may not be true if it happens to be a Picasso, but it's true
for most things.
This emotional system that is intimately connected with your senses
and the information you're taking in is exquisitely tuned to detect
novelty. That's what it's looking for. This makes sense, as well.
Unless something is new, it can be ignored. Then the emotional system
packs things away, so that in a perfect world you end up doing what's
logical, like smelling food before eating it, running from a thunderstorm,
ignoring a lamppost, a tree or a stray cat. This is a system of
mental models that also works on symbols. If you see a handicapped-only
parking sign, even though that symbol doesn't look much like a wheelchair,
you know it's a wheelchair. It's the same reason you can recognize
a caricature of Teddy Roosevelt. It's the same reason you can do
cross-modal processing. You can find your keys by reaching in your
pocket because the touch of the shape of your key produces a visual
image in your head. It's also the reason you can read fast. Words
become objects, and you don't look at the individual letters.
Those mental models and analogies can fail us in the real world.
We can start to draw incorrect or misleading assumptions and false
analogies. There was an incident a few years ago where an airliner
was loading passengers and food, and the catering truck pulled away
from the airplane. Before somebody could close the door, a guy walked
in, walked right through and out the open door and fell to the tarmac
and died. I can imagine what was happening in his head, because
I know how I am when I'm in the jetway. He wasn't thinking, "I'm
walking 30 feet off the ground and better be careful." He was
thinking, "I'm in a hallway." It was a false analogy and
a bad generalization.
We can avoid these kinds of accidents by a new habit of mind. It's
a habit of being curious and paying attention, and also by being
aware of these mechanisms. Even though they served our ancestors
well in statistical fashion, they can really betray us at times.
Take Quaker Oats, for example. Most of you will know that Quaker
Oats had a drink called Gatorade that was doing extremely well.
Then they made the analogy-generalization-that Snapple would be
a good idea, too. A drink is a drink. They bought the company. The
problem was that Gatorade was this electrolyte replacement drink
with a mass distribution system, and Snapple was a touchy-feely
drink with a quirky following that had a grassroots distribution
system that didn't match. It was a completely natural analogy to
make, but it cost quite a lot of money when it didn't work out.
Xerox did something similar when they decided that they were a
technology company. A copier, after all, is a box with a bunch of
electrical stuff in it, and a computer is a box with a bunch of
electrical stuff in it. It does make sense. Most people know the
basics of this story. Xerox's patents were running out and the company
went out to grab a piece of the future, and with visionary accuracy,
Joe Wilson predicted that computers were, indeed, the future. All
well and good. He was right. His protégé, Peter McCullough,
made a second flawed analogy: all computer companies are basically
alike. This was similar to the Gatorade/Snapple fallacy. He felt
he needed to give Xerox a transfusion of this future stuff, and
he bought a company called Scientific Data Systems for almost a
billion dollars. It was the biggest acquisition Xerox had ever made
up to that time. SDS, unfortunately, was a worn-out company, and
there was no way it was going to pull off this future stuff that
Joe Wilson had envisioned. In a sense, it was a little like giving
yourself an infusion of ketchup. After all, blood and ketchup are
both red. It didn't work.
Rat poison is sweet; that's why it works. There's a generalization
in the rat's brain that if something is sweet, it's good to eat.
On average, over millions of years, for millions of rats, that worked.
It just may not work for this particular rat on this particular
day.
There was a graffito at the University of Chicago that said the
following: "Love is blind. God is love. Ray Charles is blind.
Therefore, Ray Charles is God." That's the kind of thinking
that we want to try to avoid. I love Ray Charles' music, though.
It should be no surprise that we find this kind of thinking everywhere
we look. There's a whole spate of new laws coming out across the
country that prohibit talking on the cell phone while driving unless
you have a Bluetooth or hands-free device of some kind. Unfortunately,
the laws don't take into account how the system works. It is one
of these false analogies. People who talk on the phone crash their
cars. Cars are machines that are operated by hands. So if we free
the hands to operate the machine, we'll stop the crashes. That's
not why it happens. These people don't know enough about how their
own brains work. The danger isn't that the cell phone occupies your
hands. The danger is that the cell phone occupies your attention.
You have to be paying attention to drive a car correctly. There's
a study that just came out of Utah on this very thing. You're no
more impaired when you're holding the phone than you are when you're
talking hands free. What counts is the emotional content of the
conversation or the amount of your attention that it requires. If
your spouse is saying, "Could you pick up a gallon of milk
at the store on the way home?" that's not going to impair you
much. If the words you're hearing instead are "I want a divorce,
and by the way I get the house," you might drive off the road.
So we're getting these laws that don't make any sense.
The key to understanding these kinds of mistakes is recognizing
how we think and then discovering some better ways to organize our
thinking, if we can. The answer is always in the details, of course.
How did we come to think this way? We often talk about it in evolutionary
terms, and that's certainly a component of the problem. But it's
also influenced a lot by our recent history. Our recent history
conspires with the legacy of the emotional system.
I was in my nephew's wedding recently, and at the magic moment
when the bride came up the aisle to join her beloved, something
very weird happened among the 300 or so people who were there. They
all whipped out these shiny metal devices and put them up in front
of their faces. These were cameras and video cameras. Some of the
kids were even taking pictures with their cell phones. I thought,
wow, look at this: all these people are missing the actual moment.
They're going to catch it on reruns. Ours is the most well-documented
culture in the history of humanity, and many of us have been missing
our entire lives, hoping to catch them on the reruns. Even if you
believe in reincarnation, most of us are booked up into our next
life. This is one subtle indication that got me to thinking about
how our culture gets us to think the way we think.
Our very success has put us in a position where it's very difficult
to pay attention. As a species, we're extremely successful, not
because there are so many of us, but because so many of us have
so much. The very success becomes incorporated into the emotional
system's generalizations and analogies. We always get enough to
eat. We have fresh water to drink. We always have adequate shelter.
What does this tell us as an animal? It tells us we're doing something
right. A big part of the emotional system's job is to tell us the
outcomes of our behavior in relationship to various situations.
We do something and get rewarded. We do something else and get punished.
This is what we learn. Since we get rewarded all the time, this
is what we are learning. Our strategy is correct. We must be doing
something right. This tells the emotional system to keep doing what
it's been doing. Since I trust my analogies, when a new situation
comes up, I will find it easy to come up with an analogy that I
like. I haven't been forced to be very curious about my environment
to bring about this success, and I haven't had to pay close attention
to eke out every little advantage to make this situation come about.
All advantages flow to me freely from the culture that I live in.
Sure, maybe I pulled myself up by my bootstraps, but that was a
long time ago.
This is also the situation that we find at big corporations that
have had lots of success. This is where they are in their emotional
system. In mountaineering there's a phenomenon we call "celebrating
the summit." You plan an expedition for months or years; you
get in shape and get up in the middle of the night to make it to
the summit. Finally, you reach the summit with your friends, and
it's great. You take pictures (for the reruns in your life). You
may have something to eat and drink. You feel like you've accomplished
your mission. The only trouble is you're only halfway through the
journey-you still have to get down. Corporate history seems to go
through this kind of "What do we do now?" thing. I believe
that they build an emotional system. The corporation develops the
equivalent of a limbic system over time. It can set traps for the
corporation just as our human systems can set traps for us.
I remember Andy Grove talking about how and why CEOs are replaced.
He said, "The replacements have only one advantage, but it
may be crucial. Unlike the person who has devoted his entire life
to the company, the new managers come unencumbered by their emotional
involvement." He's saying that the board of directors doesn't
really want to fire the CEO. They want to fire his emotional system.
That's what's getting in the way. Andy Grove and Gordon Moore in
1985 did this to themselves when they had to switch from memory
chips to microprocessors. They made this monumental effort to erase
their own emotional system and rebuild it. They asked themselves,
"If we were fired, what would the new leadership at Intel do?"
Grove said that they decided they'd walk out the door, come back
in and do it themselves. When he made that change in himself, he
described it like losing his identity. He was right, because the
emotional system is a large part of who you are because it has so
much to do with how decision making goes in your life.
As Grove and Moore proved, the brain is very plastic. The system
is plastic. Who you are is a malleable construct that has been set
up in response to a given environment. Because that environment
is constantly changing, we grow rigid at our own peril. It was significant
that Grove had seen the worst that his environment had to offer
in his lifetime. He escaped the Nazis. He escaped the Communists.
He went through a revolution. He had even changed his name three
times to survive. Experience had given him a lifelong habit of painful
soul-searching and made his mind curious about what was going on
around him. He had a deeply serious commitment to paying attention
to change in his environment. He was not catching life on the reruns.
He was in the moment asking crucial questions.
Knowing stuff and developing a habit of wanting to know stuff can
help you survive in this world. Greg Berns put it this way: "People
who seek out information about the world get more goodies."
Mountain climbing versus driving
Let's say that we're all
logical people. Mountain climbing is safer than driving a car. The
reason it's safer is because people consider mountain climbing so
dangerous that they take precautions. Driving a car is more dangerous
than mountain climbing because people who drive cars assume that
it's safe, so they don't take precautions. Success in life lies
in the willingness to question everything, especially whatever it
is you happen to be doing at the moment. But we live in a culture
that encourages assumption over curiosity.
We've created an environment for ourselves that has a paradoxical
effect: it's doubly misleading to us. On one hand, we've created
a material culture that changes extremely rapidly. This goes for
anything that has to do with business as well. The rules, the products
and services, the climate, people, and strategies all change. This
is a constantly fluid material culture that we have. The other big
part of our culture-the basic animal experience-is pretty static.
We don't ever go to the grocery store and find it empty. We always
have this kind of animal sense that everything is the same. These
two things are competing with each other to create these powerful
generalizations and assumptions that tell us when we're doing the
right thing.
Two things you must never tell yourself are "This is the way
it's done around here," and "We've got this thing wired."
We see the results of these phrases all the time. We know intellectually
that the climate is changing, but how do we justify the fact that
we're doing things the same way we did two or five years ago? We
get into a deadlock where the decisions aren't making sense, but
we're still making them the same way.
This kind of behavior in companies reminds me of a group of Scandinavians
who settled in Greenland about 1000 years ago. Jared Diamond talks
about them in his book, Collapse. They settled there because the
land looked like their home country of Norway. It was a superficial
and flawed analogy but a natural one to make. That was their first
mistake. The Greenland Norse then set about doing what they had
always done, which was farming and herding animals, cutting down
trees and burning off forest for pasture, and cutting up sod to
make sod houses at a rate of 10 acres per house. While that worked
for a while-that was their second mistake-their third mistake was
their habits of mind. Their habit was to assume that they knew what
they were doing and to assume that what had happened in the past
would happen in the future. This is a common state of mind in doing
business.
If the Greenland Norse had a habit of curiosity instead, they would
have noticed something really odd. When they got there, the Inuit
people were already living there. These people did things differently
than the Norse did. The Inuits used whale blubber instead of wood
for fuel. They ate the whale blubber for high-energy calories. They
lived in igloos made of snow. They made their kayaks out of bone
and skin instead of wood. They had all these different technological
ways of approaching the world. The Inuit did not cut down trees
or keep herding animals. The Norse showed no curiosity about this.
The result was that the grazing and cutting of turf left the land
unprotected. The topsoil washed into the sea. The trees were gone.
They couldn't make charcoal for smelting metal. Their tools wore
out and couldn't be replaced. Crops began to fail. Without food,
they could no longer live, and they starved to death. The Inuit
are still there.
The same could be said of many business decisions we've seen over
the years. Motorola is one example. Motorola had 60% of the cell
phone market at one point. It had a series of successes going back
to the 1920s. The company's limbic system took charge and was able
to shove aside a whole pile of logical evidence that said it was
wrong to make analog phones during the digital revolution. As most
of you will know, that resulted in the loss of that market position,
and Nokia took over as the leader. When you're extremely well-rewarded
for something, it's almost impossible not to keep doing it. It takes
an act of supreme logic and will to go the other way.
There was a big heat wave this summer, and a bunch of people were
killed. A lot of these deaths happened because of a false analogy
that people make. It goes like this. I have a fan. The fan will
cool me off. It has worked in the past. It will work in the future.
But then the temperature goes to 110 in your apartment and you turn
the fan on. Something interesting happens that involves the second
law of thermodynamics. If you take your body heat and add it to
the temperature in your apartment, you get 208.6 degrees. If you
divide that by two, you get 104.3, which is the average that the
second law of thermodynamics is going to try to push toward. When
you blow this fan on yourself, you're basically using a convection
oven to cook yourself. That's why people die in heat waves using
fans. It's an instance of not knowing something basic and simple
about your world, and it hurts you.
We need to go back to learning as a lifelong effort or else we
will perish. Here's an example from Hawaii about how culture shapes
our thinking. This was on Mother's Day in 1999. There were about
100 people sightseeing in Sacred Falls State Park. There was a rock
fall and it killed eight people and injured another 50. Some of
the injuries were pretty terrible. Rocks were some of our earliest
tools and make good cutting implements. It is a rule of nature that
rocks fall. Gravity works on everything. Every time you're looking
up at a natural rock formation, it's certain that it will come down
eventually. The ancient people of Hawaii knew this. A thousand years
ago they had built into their legends things that they had no physics
teacher to teach them. There were warnings about the dangers of
Sacred Falls.
Ancient people everywhere are very good at this kind of thing:
knowing how to protect themselves from their world. After the tsunami
in 2004, the Indian government went out to check on these native
tribes on some islands. There were about 250 people in the tribe.
All of them survived. That's because their folklore and legends
contained warnings about what to do after earthquakes, and especially
what to do when the sea recedes from the beach as it does before
a tsunami comes. These people, whose highest technology is the bow
and arrow, went to high ground and saved themselves while 900 more
technically advanced people on those same islands perished.
After the rock fall in Sacred Falls State Park, the survivors sued
the state of Hawaii and got $8.5 million. The official reaction
was to close the park. It's still closed today. To our modern way
of thinking, closing the park makes sense because people died there,
so something must be bad. But the fact that it seems to make sense
to us suggests an underlying problem in the way we think. When the
state closes the park, it tells us that somebody else is taking
care of us and that we're not responsible for our own well-being.
It tells us that we don't have the sense to either avoid falling
rocks or to accept the risk that we take if we do put ourselves
in their way. We sue, therefore, because we want to place the blame
anywhere but on ourselves. Seeking revenge is a natural primate
urge, but I think we have the ability to rise above our apelike
urges.
What's dangerous about these attitudes is that they make us take
this view that our environment and anything we want to try can be
made safe and should be made safe. That leads us to assume that
someone else is watching out, and leads us to stop learning about
our world. Why should we learn about our world? We don't have to.
Look at the warning labels on every product. I bought a camera recently,
and I read the long list of warnings that came with the camera.
I finally came to the one that was my favorite. It said that the
lens may concentrate the sun's rays and cause a fire. It's a $500
lens. Am I going to take it in the backyard, get some kindling,
burn my house down and then sue? My favorite warning on ink jet
printers is the line that says, "Do not drink the ink."
I looked through the book to see if there were any recipes for ink
cocktails
The warnings become absurd, and we stop listening
or paying attention. We live in a world that causes us to stop paying
attention. There's bad music everywhere we go, so we stop listening.
The trouble with this absurdity is that taking safety measures
with technology has a ratchet effect attached to it. It's a one-way
process. Once you've established a safeguard, you can't take it
away. You can only increase it. The efforts at airports have become
so silly because you can't edge your way out of it. I might argue
that passive restraints in automobiles have the effect of not making
people pay attention. It would be impossible to make the argument
that we should take away seat belts and airbags. They're talking
now about putting collision avoidance systems on cars that will
automatically put on the brakes if you come near having a crash.
I guess it's so you can sleep while driving. The point is not that
we should make the world less safe or that we should take more risks,
but we should be aware of the subtle, unintended influences that
our culture places on the way we think-not just about our danger
and safety-but about everything.
When we're making all these little analogies, what's influencing
them? In this business of the wisdom of crowds that you're all probably
familiar with, there are three criteria in making the group smarter
than the experts: diversity among the agents; some way to aggregate
the decisions that are made; and a reward system. This prospect
that I'm holding out is that knowing a lot of diverse stuff helps
you make better decisions. You can stick the wisdom-of-crowds criteria
into your own brain. Take a whole lot of diverse stuff that you
read about from astrophysics to ant colonies and you just learn
about it. You constantly generate input and are interested in everything
and want to know more. The aggregation process is something that
the brain naturally does. In order to do it, you have to give the
brain some time and space to bring all the diverse knowledge together.
You can't be constantly busy using your brain for other things.
There has to be some down time to let the brain aggregate. Many
famous scientists have habits of taking long walks while seeming
not to do anything. There are many examples throughout history.
People have good ideas in the shower because they're doing something
physical and they're not occupying their minds with something else.
It's a perfect place to have good ideas. "Eureka" happened
in the bathroom.
I'd like to end with a brief piece from my next book:
"As I grew up and into the world where I now live, I saw more
and more people who seemed to be missing their own lives while hoping
to catch the reruns. This sort of paying attention that children
engage in naturally and was essential for survival in traditional
societies seemed to be disappearing. Against this tendency, I struggled
to keep my eyes open; to stay awake for the ride; fighting this
induced sleep as against the effects of a drug. How, I wondered,
can I wake up for this amazing journey that is so quickly ended?
How can we experience the live performance of our own lives? To
be in the moment is the ultimate act of redemption. So, 'Live with
the unquenchable curiosity that makes everything new,' is the ultimate
triumph of the forces that inexorably pull us apart at the end.
Although it's easy to pass through life as if in a waking dream,
we can enrich our lives, make ourselves more effective, and sometimes
even cast a protective web around ourselves by the habit of knowing
our world and ourselves by constantly paying attention.
"Since I was in grade school, I had this fear that I'd be
hit by a bus one day and be lying in the gutter, the last of life
leaking from me, and I'd be thinking, 'Dang, I never found out how
stars are formed, or how old the earth is. I've been here all my
life in the most advanced civilization in the world and still don't
know what makes my own muscles work. How far away is Mars anyway?
Are whales really horses that returned to the sea long ago? I should
have read more Shakespeare. And why wasn't I paying attention when
that big, obvious, brightly painted bus came barreling down the
road? Where was my mind when I needed it most?'"
Q&A Session
Question: Could you say a little bit more about how training
experiences in extreme situations in some instances suppresses the
survival instincts?
Answer: I think it's not so much to suppress the instinct,
but training is an extremely specific thing. We're always practicing
and rehearsing for something. For example, if you examine a type
of one-car accident where the car drifts off the road, the person
will jerk the wheel to get back in their lane and will roll the
car. They do this because in the city it works. At city driving
speeds, if someone jumps out in front of you and you jerk the wheel,
you avoid them. It's something you've tried many times, and it's
been rewarded. On the highway, you'll roll the car instead. We're
always training for something very specific-we may not always know
what it is. I always try to ask myself, "What exactly am I
practicing right now? Will it be a good thing in the future for
me to have practiced this?" In an emergency, you tend to revert
to what you have practiced. When you're under extreme stress, you
don't tend to invent new strategies. That's where you get people
who dial 411 (information) instead of 911 in an emergency because
they're used to dialing 411.
Does Navy Seal training make you a better investor? There are some
ways in which training can transfer, but sometimes the training
is so complex and specific that it's hard to say how it transfers.
Question: Could you summarize some of the results and lessons
that you drew from looking at situations of deep survival.
Answer: The two things I was trying to get at in Deep Survival
were the nature of accidents, which are inherent in the system.
They're a behavioral outcome of complex systems. The other was how
the emotional system influences people to behave-they'll do something
that is stupid but looks very rational to their own emotional systems
at the moment. It's a part of the habituating or training I was
referring to. For example, you're skiing in deep powder. There's
an avalanche warning out, but at the moment you get on the mountain,
that warning was blown out of your frontal lobes by your emotional
system that is looking forward to the rush of going downhill. You
go for it, there's an avalanche, and you die. I also examine why
one person survives a situation while another person doesn't survive
a similar situation. When the USS Indianapolis was sinking, it dumped
2,000 sailors into the water. Then you look at who survived and
how and why.
At lunchtime you were talking about financial systems that go through
different cycles. The more complex the system, the more subject
it is to accidents or collapses or avalanches or power law effects.
The
comments, opinions and any forward predictions presented about any
particular security, the economy and "the market" are
based on the analysis of the speaker. These are not necessarily
the opinion of, and should not be construed as a recommendation
on the part of Legg Mason Capital Management or any of its affiliates.
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